Information Architecture
Information architecture describes how the pages on the site are arranged and how they relate to each other. Understanding this helps you know where to create new content and why pages appear where they do.
The site structure
Section titled “The site structure”The site is organised into four main sections:
Home├── Group Tours│ └── Individual tour pages├── Tailored Tours ← not in public navigation│ └── Individual tour pages ← private, login required├── Destinations│ └── Destination pages (Italy, France, etc.)└── General pages (About Us, Group Organisers, Contact, etc.)What visitors can see
Section titled “What visitors can see”| Section | Public? |
|---|---|
| Group Tours | Yes — anyone can browse |
| Destinations | Yes — anyone can browse |
| General pages | Yes — anyone can browse |
| Tailored Tours section | No — not in navigation |
| Individual tailored tour pages | Only with a tour number |
How pages nest
Section titled “How pages nest”Most pages sit directly under the section they belong to. Group tours sit under Group Tours. Destination pages sit under Destinations.
General pages can be nested — a top-level page can have child pages beneath it.
Tailored tour pages sit under the Tailored Tours section, but that section is not in the navigation. The only way to reach a tailored tour page is via the direct URL on the group’s PDF.
Each page’s URL follows its position in the structure:
/group-tours/highlights-of-tuscany//destinations/italy//tailored-tours/smith-group-2026//about-us/
Related
Section titled “Related”- Content Model — what each page type is
- User Journeys — how visitors move through the site